Create a winning sales culture during a turnaround in household goods

MISSION: Support a turnaround situation by changing of the sales culture and creating a high performing team.

Rather passive, pessimistic and re-active sales culture within the European subsidiaries after years of loss of market share and stagnating market volume.

Catalyzed the culture change and creating a high performing team by workshops putting the subsidiaries in the driver’s seat to change the culture and their way of working together, building on small successes, creating symbolic action and awarding role models. Massive attitude and behavior changes visible after 2 years, accompanied by an impressive turnaround.